Kia Motors remains highest-ranked mass-market brand in J.D. Power Initial Quality Study

• Kia owners reported fewer issues within the first 90 days of ownership than all other non-luxury car and truck brands

• After ranking highest in the entire industry in 2016 and 2017, Kia’s reported problem levels remain unchanged from 2017 to capture the top mass- market automaker spot

• Two Kia vehicles (Sorento and Rio) earn IQS segment awards with another five vehicles (Forte, Soul, Sportage, Optima and Sedona) finishing top-three in their segment

(Mississauga, ON) June 20, 2018 –For the fourth consecutive year, Kia was recognized as the number one non-premium brand in the U.S. by J.D. Power in the 2018 Initial Quality Study (IQS), with a reported 72 problems per 100 vehicles. Kia maintained its leadership position with segment-leading performances from the Sorento (Midsize SUV) and Rio (Small Car), while Optima (Midsize Car), Sportage (Small SUV) and Sedona (Minivan) placed second and the Forte (Compact Car) placed third in their respective segments.

“Ranking first among all mass market brands for four consecutive years in J.D. Power’s IQS study is a testament to the quality and consumer-focused attention-to-detail that Kia puts into all of our vehicles.” said Ted Lancaster, Vice President and Chief Operating Officer (COO). “With Sorento and Rio winning their segments and another four of our models finishing top-three, we’re very proud that the vehicles so many Canadians are now driving are being recognized for the quality we’ve put into them.“

The annual U.S. study analyzed responses from 75,712 new vehicle owners of 240 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.

The Sport in Sportage

There are few vehicles out there on the road are more fun than the 2018 Kia Sportage. What makes it so fun is that it is a combination off the beaten path vehicle and versatile enough for any sort of entertainment. Let’s explore some of the ways in which you can have fun with the Sportage.


Go Anywhere

The Kia Sportage is a jaunty little crossover vehicle that comes in a variety of exteriors such as Black Cherry, Hyper Red, and Burnished Copper. There are three models from which to choose from: the base model LX, the midrange EX, and the SX Turbo, which boasts a Turbocharged engine. All models have electronically controlled 6-speed automatic overdrive with Sportmatic®. While all come with front wheel drive, all-wheel drive is an available option on all models. All models have a rear spoiler that increases the car’s aerodynamics. This makes the vehicle perfect, whether you’re going out on the town or out of town.


The Sportage offers a power lift gate that opens and closes automatically, so you never need to worry about reaching for the handle when your hands are full. In addition, the Sportage offers plenty of cargo room, including a hidden compartment for extra storage.


Stay Connected


Because everyone stays plugged in these days, it stands to reason that even the car they drive has to keep up with them. The 2018 Kia Sportage provides a party inside with its tech-savvy features. All models feature a touchscreen that is Bluetooth compatible and can connect with both Apple Play and Android Auto. Each model also comes with charging ports to keep the entertainment charged and ready. In addition, drivers have all the controls for the entertainment at their fingertips without having to take their hand from the wheel.


To experience the sportiness of the 2018 Kia Sportage, come over to Longman’s Markham Kia for a test drive.

Safety Features To Love on the 2018 Kia Soul

There’s a reason the U.S. News and World Report ranks the 2018 Kia Soul number one in the Compact Cars, Small Cars and Hatchbacks categories. It was also their winner for Best Compact Car for the Money. Besides its distinctive looks, spacious interior and excellent driving, the Soul is also one of the safest cars on the road. If keeping your family safe in the event of a crash is your top priority, take a closer look at what the 2018 Soul has to offer.




The National Highway Traffic Safety Administration gave the 2018 Soul five out of five stars for its performance during crash tests, and we’re not surprised. Steel beams are used to reinforce its doors so they can better absorb impacts if you’re hit from the side. Front and side airbags combined with three-point seatbelts further protect passengers in the event of an accident. Kia also had your kids in mind when they included anchors for easy child-seat installation and child-safety door locks to prevent curious hands from opening rear doors while you drive.




While the Soul’s base safety features already make it a winner, Kia also offers a host of reasonably priced upgrades that give you extra security. A rear camera display makes backing out of tight spots a little easier. A host of warning options, like rear-cross traffic monitoring, lane-departure warnings and blind-spot monitoring are like an extra set of eyes to keep you safe during busy highway driving. If you have young drivers in the house, these are the kinds of upgrades that will help you sleep better at night.


If you’d like to explore the 2018 Soul’s safety features, come to Longman’s Markham Kia to take one out for a test drive. Our knowledgeable staff can answer all your questions before you make a decision about the safest car for your family.

3 Things to Know about the 2018 Kia Sorento

The new 2018 Kia Sorento is now available at your local Longman’s Markham Kia dealership. This great vehicle has a number of features that may interest you. Here are three of the features we believe you may want to know about.

Various Models


The Kia Sorento has seven models you can choose from. Combine these with up to nine exterior paint choices and three potential interior options and you should be able to find a style that fits the look you want in your new vehicle. Color options may vary by model. Come see us if you would like to learn more about which options are available with which model.


Updated Design

The new Sorento is designed with the same sleek lines and wide shoulders drivers have come to expect from this model, but includes some updates as well. The signature tiger-nose grille is now larger, and the headlights have now been designed with projector beam capability to help you see where you’re going. An option for the smart power lift-gate is also available. Sensors in the rear hatch detect your key and can open the lift-gate for you.


Comfortable Interior


The interior has been designed for both driver and passenger comfort. The second row seats slide to allow access to the third row seating in applicable models. The rear seating can also fold down to allow extra cargo room. The audio system has six speakers and a touch screen display making it easy to operate. It also has the ability to connect to your smart device allowing you to access your own music, playlists, podcasts, and more.


With a comfortable interior and updated design, any of the new Kia Sorento models could be a great choice for your next vehicle. Come on by the dealership to check out this great car for yourself or to ask any questions you may have. Remember, our professional staff is there to help.

What You Should Know About The 2018 Kia Soul EV

If you’re into eco-friendly electric vehicles, then you should give special attention to the 2018 Kia Soul EV. It has plenty of passenger and cargo space, and its battery range that has increased from 93 to 111 miles.


Here’s what we at Longman’s Markham Kia think you should know about this car.


How It Drives

For the most part, the Soul EV drives like a typical electric car. However, it moves silently, comes with 109 horsepower and 210 pound-feet of torque, and provides regenerative braking.



The Soul EV rates out as average in terms of comfort. It is a quiet car in terms of engine noise, but you should expect to hear wind noise because of its boxy shape. The seats are extremely comfortable and provide plenty of support.


Features & Trims

The Soul EV comes in three trims – Ev-e, EV Plus (+), and the base EV. They all come with adequate standard equipment, but depending on your taste, you may be interested in paying more for some of the luxury features.


Some of the features included in the base EV are 16-inch wheels, heated seats an HD radio, an 8-inch touchscreen, 3G Wi-Fi, and Uvo Eco Services which comes with an app that allows you to keep track of the cars battery charge.



Although the Soul EV is well-built with above-average materials, it lacks some interior quality given its price range.



The Soul EV boasts plenty of passenger and cargo space, which can’t be said for all cars in its class.


Our Recommendation

Even with its improved battery life, the driving distance of the Kia Soul EV still falls short of some of its primary competitors. However, because of its much lower price it may be worth the investment for those looking to enter the electric car arena.


If you have any questions or would like to take the Kia Soul EV for a test drive, feel free to contact Longman’s Markham Kia.

Why You May Want to Check Out the New Kia Sorento

Not only is the 2018 Kia Sorento available at Longman’s Markham Kia, but it has a lot to offer. We believe the new Sorento may be the car you’re looking for. Keep reading to learn about some of the great features this car has available. 

Comfort Inside and Out 


The Kia Sorento can provide a comfortable ride. The 14-way adjustable driver’s seat is designed to help you find the most comfortable position for driving, while the heated steering wheel can keep your hands warm in cooler temperatures. There is an Integrated Memory System available that can store two drivers’ settings for the seat and exterior mirror positions so switching drivers doesn’t have to become overly complicated. The Sorento also has available High-Intensity Discharge (HID), Projector Beam Headlights with Auto-Leveling to help you see where you’re going. 


Ready to Explore 


If you like to explore, the 2018 Kia Sorento may be the car for you. The available all-wheel-drive system helps maintain a smooth ride over rugged terrain, allowing you to traverse rough roads and even off road on some occasions to reach your destination. Choose from three available engines in order to match your power and fuel economy preferences. You can even set your car to one of three drive settings as needed depending on your drive preferences. The eco mode can help with fuel economy, while the sport mode can enhance engine and transmission settings to help with performance driving. The normal drive mode provides a balance between the two. 

As you can see there are a lot of reasons to consider the 2018 Kia Sorento for your next vehicle. With features like heated seats, the Integrated Memory System, and all-wheel-drive, you can sit back and enjoy the ride. If you would like to see the Sorento for yourself, feel free to come by the dealership and talk with our knowledgeable staff. 

Which New Kia Niro Is Right for You?

If you’re ready to shop for a new car and are considering a crossover vehicle, you may be interested in the 2018 Kia Niro. This vehicle has a variety of features that include backup assist cameras, a lane departure warning system and wireless connectivity for hands-free calls and music. This vehicle comes in five different models, and we at Longman’s Markham Kia would like to help you choose the one that best suits your lifestyle and driving needs.  


Daily Driving Requirements  


Before you decide whether you should choose the FE, the LX, the EX, the Touring Launch Edition or the Touring 2018 Kia Niro, you may want to consider what kind of driving you do every day. For example, if you have a long commute to work and participate in your job’s carpool program, you might want to consider one of the two Touring models, which are designed for greater comfort and convenience. The FE, LX and EX models may be a better choice if you want superior gas mileage for city and highway driving.  


Available Features  


If you are looking for a variety of features in your 2018 Kia Niro, then you may want to compare different models to see which come standard and which are available for you to add on. Each model comes with a variety of convenient features, such as tilt-wheel steering and automatic temperature controls. However, advanced controls, such as lane departure warnings and auto emergency braking, do not come standard on any models. Comparing these features may help you buy the best model for your needs and desires.  




Your lifestyle may help you realize which Kia Niro model might be the best fit for you. For example, a Touring model may be a good choice if you have children and take family trips together. Considering where you drive and who your passengers might be can help narrow down your choices.  


The 2018 Kia Niro has five different models to choose from. Comparing their features and thinking about your driving needs before you buy can assist you with making the best choice possible.

Which New Kia Soul Is Right for You?

Are you considering a 2018 Kia Soul for your next new vehicle? This fun and sporty four-door car has a variety of features to offer you as a driver, but with several different types available, you may not be sure which is the right one for you. We at Longman’s Markham Kia would like to give you a brief tour of each and perhaps help you choose your new Soul.  


The Original Soul  


The original Kia Soul comes with a variety of standard features that suit your active and mobile lifestyle. Whether you enjoy satellite radio or music that you bring along with you, this vehicle includes Bluetooth technology, an USB/auxiliary jack that makes connecting with your phone a snap. Tilt steering, six-way adjustable seating, and room for five make for a comfortable drive.  


The Soul!  


The Kia Soul! is also known as the Exclaim and is the turbo-charged model of the 2018 Kia Soul. This car is built for adventure, with a 201-horsepower engine and an automatic dual-clutch transmission with seven speeds. If you enjoy driving, have a daily freeway commute or enjoy exploring the city with friends, the Soul! might be the perfect match for you.  


The Soul EV  


If you want a car with a variety of convenient and innovative features but want to reduce your carbon footprint as you drive, then the Soul EV could be for you. This electric car has a DC charging port, can travel nearly 100 miles on one charge, and all with zero emissions. The interior features Bluetooth technology, steering wheel-mounted audio controls, a rearview camera and bio-material seat trim. This ensures a comfortable drive while you enjoy the peace of mind of owning a car that does no harm to the environment.  


No matter your driving needs, you’re sure to find a 2018 Kia Soul that’s right for you. We at Longman’s Markham Kia hope you come in soon to learn more about this fun, versatile vehicle.  

The Versatile 2018 Kia Forte

We rely on our vehicles for a lot of different things. Of course, we want them to get us from place to place, safely and reliably. We also want them to be places of entertainment, too, where we can listen to our favorite music or to podcasts. We want them to be comfortable so that we aren’t cramped and sore on long drives. We want them to look nice, and we want our cars to be affordable, in terms of initial price, operations and maintenance. The versatile Kia Forte is a car we believe can achieve most of these goals for the car buyer.


As for looks, the Kia Forte has clean and elegant lines, bolstered by front fog lights and 16-inch alloy wheels. It also has rear LED lights, a front-end tiger nose grille and a low profile. The front end also features LED positioning lights and high-intensity headlights, while side mirrors have available turn signal indicators that light up for extra safety.


The interior of the 2018 Kia Forte should be able to keep up to five people comfortable for those long road trips. A power sunroof is available, as are heated and ventilated seats. The cabin of the Kia is simple and everything is within easy reach. The trunk has ample space for suitcases and other cargo.


As for entertainment, the Forte has available Bluetooth and hands-free access to Android Auto, so you can listen to your favorite tunes and use your smartphone. Dash-mounted speakers can deliver quality acoustics throughout the car.


Other features include smart key remote so you can start the car before you enter it. A center armrest and an adjustable power driver seat are also available, rounding out the luxury feel of this small car. At Longman’s Markham Kia we can show you in person the versatility of the 2018 Kia Forte.

The 2018 Kia Sorento Delivers Affordable Quality

For a versatile and affordable crossover SUV, the 2018 Kia Sorento has a lot to offer. We think some of its best features include a surprising classy vibe, a ride that is well-controlled and responsive, a wide choice of trim styles, an impressive suite of safety technology, and a comfortable, enjoyable cabin. All of these factors make the Sorento a good choice to come in and take for a test drive.



Handsome Appearance


Both inside and out, the Sorento has a distinguished look to it. The exterior lines are simple yet attractive giving it an upscale feel. The interior is well-designed and intuitively organized with just the right amount of detail. The cabin is quiet with such high-end features as touch screen infotainment, premium audio and ample surround-view cameras. The cabin also features soft plastics, attractive leathers and comfortable seating.


Quality Ride


The Sorento comes standard with a 4-cylinder but can be upgraded to a 240-horsepoer turbo-4 or a big V-6. All engines are linked to 6-speed automatic transmission and all-wheel drive is available with the larger engines. The ride is responsive and controlled with plenty of power, especially in the larger engines.


Impressive Safety


The Sorento has received good crash test scores, keeping you and your family safe. A full collection of safety technology, including the surround-view cameras, further protects drivers from unexpected events.


At Longman’s Markham Kia, we offer a full selection of new and used vehicles. We offer attractive financing options and have the expertise to service all cars throughout their lifetime. Our sales personnel can answer questions and guide you through the experience of shopping for a quality vehicle. Come in today and test drive one of our selections.


The 2018 Kia Sorento is available in 6 trim styles with some of them containing a third row of seats for more passenger capacity. We believe it is a vehicle worth taking a good look at.